I feel like I’d be doing you a disservice if I kept talking about networking on the blog but never really talked about the four laws at a high level.
A law is a rule that you shouldn’t break and if you do, you suffer from the consequences.
If you’re going to commit to building your brand or business with networking, you need to internalize these four laws and make it part of your daily, weekly and monthly routine.If you're going to commit to building your brand or business with networking, you need to internalize these four laws and make it part of your daily, weekly and monthly routine. Click To Tweet
Most of my posts are usually 2000+ word monsters, but this one is going to be shorter than usual because I’ve already laid out the details in some of the related posts.
This is just a high level overview to help you understand the strategy of networking.
As a disclaimer, I can’t take credit for these four laws…
They come from the Millionaire Real Estate Agent by Gary Keller, which is basically like a textbook for how to build a million dollar real estate business.
The more I’ve learned and internalized this concept, the more I realized these four laws can apply to any industry, whether online or offline.
Let’s get started.
Law #1. Build A Database
If you’re going to start building your network, you’ll need to have a place to keep all of your people.If you’re going to start building your network, you’ll need to have a place to keep all of your people. Click To Tweet
… and no, keeping your contacts in your phone isn’t going to be enough.
I mean sure, if you like feeling overwhelmed and stressed out, do that.
However, if you want to make it easy, you’re going to need to have a place to keep your contacts and keep your records of your contacts.
I know this part isn’t sexy but it’s INCREDIBLY important that you set it up right from the beginning.
Contactually is the “google” of my contacts where if I run into someone I haven’t seen in awhile, I can pull up their contact and recall every single conversation we’ve ever had.
If you’re an online entrepreneur or blogger, your “database building” is going to probably look different than mine and will probably look more like segmenting, tagging and automations in your email service provider like ConvertKit*
Law #2. Feed It Everyday
If you’re in a business that you’re trying to grow, you need to focus on finding more leads.
Want to know the secret?
Grab the Empire Builder Pass to get the full length version of this post and you’ll learn:
- Ideas for feeding your network every single day
- Why creating systematic communication is key
- Why providing value shouldn’t stop once they sign on the dotted line
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